Course unit code:
Course unit title:
Fundamentals of Business I
Mode of completion and Number of ECTS credits:
Exm (4 credits)
Course contents:
Introduction to business, legal forms of business, legislative framework of business activity
Marketing approach to business, business environment
SWOT analysis
Strategic marketing – market segmentation, targeting, positioning
Tools of marketing mix
Business plan, species, types, structure
Marketing plan as a part of Business plan
Financial plan as a part of Business plan
Human resources – stimulation and motivation of employees
Ethics in business, Corporate Social Responsibility
Facebook / Youtube

Facebook / Youtube