The student obtains basic theoretical information about business and the determining aspects related to starting a business activity. The student is able to process a business plan with emphasis on creating a marketing and financial plan. The result of the student work is creating and advocacy of their own business intention. Fundamentals of Business II are directly related to this subject.
Prerequisites for registration:
Introduction to business, legal forms of business, legislative framework of business activity
Marketing approach to business, business environment
Strategic marketing – market segmentation, targeting, positioning
Tools of marketing mix
Business plan, species, types, structure
Marketing plan as a part of Business plan
Financial plan as a part of Business plan
Human resources – stimulation and motivation of employees
Ethics in business, Corporate Social Responsibility
Recommended or required reading:
PLCHOVÁ, J. Základy podnikania. Bratislava: Vydavateľstvo STU, 2013. 100 s. ISBN 978-80-227-4112-5.
SAHLMAN, W. How to Write a Great Business Plan. Columbus, USA: McGraw Hill Education, 2008.
Planned learning activities and teaching methods:
The course Fundamentals of Business I. contains 13 lectures, each taking 2 hours and 13 seminars, each taking 2 hours.
Assesment methods and criteria:
Language of instruction:
Institute of Information Engineering, Automation and Mathematics was established in 1.1.2006 from two departments: Department of Information Engineering and Process Control and Department of Mathematics.