- Course unit code:
- N424Z25_4B
- Course unit title:
- Fundamentals of Business I
- Mode of completion and Number of ECTS credits:
- Exm (4 credits)
- Course supervisor:
- doc. Dr. Ing. Milan Majerník
- Learning outcomes of the course unit:
- The student obtains basic theoretical information about business and the determining aspects related to starting a business activity. The student is able to process a business plan with emphasis on creating a marketing and financial plan. The result of the student work is creating and advocacy of their own business intention. Fundamentals of Business II are directly related to this subject.
- Prerequisites for registration:
- none
- Course contents:
- Introduction to business, legal forms of business, legislative framework of business activity
Marketing approach to business, business environment
SWOT analysis
Strategic marketing – market segmentation, targeting, positioning
Tools of marketing mix
Business plan, species, types, structure
Marketing plan as a part of Business plan
Financial plan as a part of Business plan
Human resources – stimulation and motivation of employees
Ethics in business, Corporate Social Responsibility - Recommended or required reading:
- Basic:
- PLCHOVÁ, J. Základy podnikania. Bratislava: Vydavateľstvo STU, 2013. 100 s. ISBN 978-80-227-4112-5.
- SAHLMAN, W. How to Write a Great Business Plan. Columbus, USA: McGraw Hill Education, 2008.
- Planned learning activities and teaching methods:
- The course Fundamentals of Business I. contains 13 lectures, each taking 2 hours and 13 seminars, each taking 2 hours.
- Assesment methods and criteria:
- exam
- Language of instruction:
- Slovak, English
Institute of Information Engineering, Automation and Mathematics was established in 1.1.2006 from two departments: Department of Information Engineering and Process Control and Department of Mathematics.
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