Course unit code:
Course unit title:
Fundamentals of Business I
Mode of completion and Number of ECTS credits:
Exm (4 credits)
Course supervisor:
doc. Dr. Ing. Milan Majerník
Learning outcomes of the course unit:
The student obtains basic theoretical information about business and the determining aspects related to starting a business activity. The student is able to process a business plan with emphasis on creating a marketing and financial plan. The result of the student work is creating and advocacy of their own business intention. Fundamentals of Business II are directly related to this subject.
Prerequisites for registration:
Course contents:
Introduction to business, legal forms of business, legislative framework of business activity
Marketing approach to business, business environment
SWOT analysis
Strategic marketing – market segmentation, targeting, positioning
Tools of marketing mix
Business plan, species, types, structure
Marketing plan as a part of Business plan
Financial plan as a part of Business plan
Human resources – stimulation and motivation of employees
Ethics in business, Corporate Social Responsibility
Recommended or required reading:
  • PLCHOVÁ, J. Základy podnikania. Bratislava: Vydavateľstvo STU, 2013. 100 s. ISBN 978-80-227-4112-5.
  • SAHLMAN, W. How to Write a Great Business Plan. Columbus, USA: McGraw Hill Education, 2008.
Planned learning activities and teaching methods:
The course Fundamentals of Business I. contains 13 lectures, each taking 2 hours and 13 seminars, each taking 2 hours.
Assesment methods and criteria:
Language of instruction:
Slovak, English
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